This ad will be closed automatically in X seconds.

Toys R Us enjoys Christmas sales growth

Both domestic and international sales rise for toy specialist across festive period.

Toys R Us has reported its first holiday sales growth in a number of years, with both domestic and international markets faring well.

For the five week period (November 29 2015 to January 2 2016) and nine week period (November 1 2015 to January 2 2016), consolidated same store sales increased 3.7% and 2.0% respectively.

These figures exclude the impact of foreign currency translation.

Domestic (US market) same store sales for the periods increased 2.9% and 1.4%. The retailer said online sales were particularly strong, while core toy, learning and seasonal categories provided the most uplift. This was offset in a decline in the entertainment category, which includes electronics and video games.

Meanwhile, internationally, there was 5.1% growth for the five week period and 3.1% for the nine week period.

The positive same store sales results were led by Canada and Japan, partially offset by some ‘softness’ in Europe.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.