New display is marking launch of Disney-Pixar film and related Mattel products.
Toymaster has unveiled its latest licensed window promotion, this time focusing on Disney-Pixar’s Cars 3.
The new window – which debuted across the buying group’s store estate on June 26 – runs until July 22 and is promoting the upcoming movie and related products from Mattel.
150 kits were sent out to members, with the initiative also being supported over four weekends with competitions across Facebook and Twitter.
In addition, Toymaster is running a website takeover featuring the film products and reminding consumers they can reserve them with their nearest store.
This is the latest in a line of licensed promotions from Toymaster – other recent initiatives have focused on Transformers, Power Rangers and Miraculous.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
