Toy retailer Toys R Us is taking on Smyths Toys, revealing plans to open ten new stores across Ireland in the next five years.
The chain has earmarked over €5 million which will be used to open five new branches over the coming year.
The first opened in Dublin at the beginning of September, while the second opened at the Parkway Centre in Limerick on October 3 with a free family fun day. 35 new jobs have been created as a result of the opening of the new store.
Store manager Jawed Akhtar said: “We are delighted to be here with a great team of new staff ready to enjoy the Christmas festivities.”
Brian Donoghue, former chief operations officer at Smyths Toys, secured the licence to operate Toys R Us across Ireland.
He told the Irish Independent that he believes Toys R Us can take on Smyths – the country’s current dominant toy retailer with over 70 stores across Britain and Ireland – in its home market.
