Australian band opens pop-up shops with exclusive merchandise to accompany tour.
Australian group 5 Seconds of Summer has been opening pop-up shops selling exclusive merchandise to accompany the current tour.
The band – which is promoting the new album, Youngblood – opened the first pop-up at the end of July for the start of the tour in Japan, according to Celeb Mix.
Two stores opened – one in Osaka and the other in Tokyo – followed by a pop-up in Sydney on August 9.
Merchandise available included t-shirts, long-sleeved shirts, hoodies, bags, caps, posters and bomber jackets with 5SOS written on the front and Youngblood on the back on top of the group’s album artwork.
In a tweet, band member Ashton Irwin said: “One of the things I love most about being in @5sos is being apart of creating extensions of our music. Like merchandise that represents our fans and band.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
