Tottenham Hotspur teamed up with Netflix ahead of the launch of Squid Game season two on 26 December.
Activations took place around Spurs’ Premier League fixtures against Liverpool and Wolverhampton Wanderers on 22 and 29 December respectively.
This included experiential activity for fans, with the infamous Squid Game guards roaming the stadium in their pink hooded jumpsuits for photo opportunities and a giant blimp of the Young-hee doll – featured in the ‘Red Light, Green Light’ game – appearing outside the stadium pre-match.
Fans also saw visual elements on the stadium’s LED screens and the Squid Game season two trailer played at half-time during the Liverpool game.
Tottenham Hotspur also released exclusive Squid Game-themed content across its challenges, with Men’s and Women’s players participating in some of the challenges made famous by the show.
“Squid Game 2 will undoubtedly be one of the most talked-about shows over the festive period and our partnership with Netflix places the Club at the centre of popular culture,” commented Ryan Norys, chief revenue officer at Tottenham Hotspur. “This is yet another exciting way to enhance the matchday experience and bring our fans fresh, engaging content across digital channels.”
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