Club appoints Infiniss to handle increased demand for merchandise in the region.
Tottenham Hotspur’s growing presence in South Korean has led to the club appointing Infiniss as its new licensing agent in the region.
The club’s South Korean fancies has seen growth of almost 30% on the last year, with an increased demand for consumer products as a result.
This was sparked by last summer’s arrival of South Korean international and Asian Footballer of the Year, Heung-Min Son, as well as the club’s Premier League title challenge during the past season.
Infiniss will now work with the club to appoint licensees for Tottenham Hotspur-branded goods and accessories.
The partnership is already bringing results with SJ Trend appointed to produce club-branded apparel with a sales focus on South Korea’s popular TV shopping channel market.
Gary Jacobson, brand licensing manager, Tottenham Hotspur, said: “We are delighted to welcome Infiniss on board as we strive to cater for the growing demand for club product in South Korea.
“Infiniss has a proven track-record in this market, and the early addition of SJ Trend to our growing licensing portfolio in Far East Asia is an encouraging beginning to the partnership.”
Jason Lee, md of Infiniss, added: “Infiniss is committed to developing a bespoke Tottenham Hotspur lifestyle clothing range that is slated to launch in Korea later this year, as well as further licensing projects in the pipeline.”
