Club will produce and sell wide range of official merchandise to growing fanbase in country.
In the build-up to Tottenham Hotspur’s 2019 summer visit to China, the club has officially launched its e-commerce stores on the key online shopping platforms in China.
The club will produce and sell a wide range of official merchandise to its growing fanbase across the country.
Official Tottenham Hotspur merchandise will be available on the club’s Tmall Store and WeChat Mini-Program Store.
The first batch of products will include China Tour exclusives, available online and offline at selected merchandise booths on match-day in Shanghai when Spurs face Manchester United on July 25 as part of the International Champions Cup (ICC).
To celebrate the launch of its e-commerce in China, the online store will offer special giveaways and discounts, limited deals and membership benefits.
“We are very excited to be able to offer our Chinese fans the opportunity to purchase Tottenham Hotspur merchandise through our new Tmall and WeChat stores,” said Gary Jacobson, brand licensing manager at Tottenham Hotspur. “China is a hugely important market to the Club and it’s fantastic to allow fans access to official products in local currency, payment options and language on the key Chinese shopping platforms.”
The club has had a successful 12 months online in China having surpassed two million followers on Weibo and became the first Premier League team to launch on short-form video platform Douyin, in September last year.
It has also worked with over 30 influencers and gained over 40 million hashtag reads throughout its last campaign as it reached the Champions League final.
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