West Ham has secured a new deal with Topps, which will see the company bring to life a range of trading cards and stickers for fans to collect, trade and play with.
The partnership builds upon the existing licensing agreement that has seen West Ham United’s players feature as part of Topps’ UEFA Club Competitions trading card collections, including in the 2022/23 season when the Hammers won the UEFA Europa Conference League, claiming their first European silverware since 1965.
“Topps is delighted to be partnering with West Ham United, one of Europe’s most iconic clubs,” commented Mark Catlin, general manager at Topps International. “Our shared commitment to excellence and innovation makes this partnership a perfect fit and we look forward to bringing exciting products and experiences to West Ham United’s loyal fanbase as it continues its impressive international growth.”
Nathan Thompson, chief commercial officer, added: “At West Ham United, we pride ourselves on aligning with best-in-class brands to bring engaging activations and products to our global audience.
“We are therefore thrilled to partner with Topps, a company that has long been treasured by sports fans and collectors around the world, and we look forward to working with them moving forwards.”
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