While Top Drawer’s physical show will not be going ahead this September, organiser Clarion is readying a month-long digital incarnation, which will go live on September 1.
Top Drawer On Demand, the show’s new digital platform, will enable registered buyers to be able to search for all manner of products and brands (including those from the greeting card, gifts, licensed products and homewares sectors) through virtual showrooms, as well as to connect with ‘exhibitors’ through tools such as live chat, appointment requests and video calls.
“In a time when retailers, designers and brands need our support more than ever before, we’re thrilled to be bringing our community a month-long opportunity to make meaningful connections and do business,” stated show director Alejandra Campos. “As stores continue to return to full operation, we wanted to ensure that our audience didn’t fell restricted or rushed in accessing content, instead able to discover exciting brands, exclusive product launches and insightful seminar sessions whenever it suits them best through Top Drawer On Demand.”
The digital platform will give retailers, designers and contract buyers unrivalled access to new products from a selection of curated design-led brands, as well as original seminar content from some of the industry’s favourite names.
The full line-up of brands and speakers, hosted by Top Drawer On Demand, will be announced in the coming weeks.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
