Milkshake character secures exclusive promotion with ferry operator, Wightlink Ferries.
One of the stars of the Channel 5 preschool block Milkshake, Toot the Tiny Tugboat, has inked an exclusive promotion with ferry operator, Wightlink Ferries.
The initiative will see 10,000 branded A5 activity booklets given out to children at Wightlink’s passenger terminals and on ferries.
The eight-page booklet will entertain children with a fleet of Toot the Tiny Tugboat-themed activities during the 22-minute crossing, including colour sheets, games and puzzles.
In addition, Toot’s producer Lupus Films has created seaside themed cut outs from Toot the Tiny Tugboat which will be placed in key areas including Portsmouth Harbour Railway Station, Ryde Pier Head Tourist Information Point and on St Clare, St Faith and St Cecilia ferries.
The cut outs will allow families to have their photos taken with Toot the Tiny Tugboat and upload their photos on social media for the chance to win Toot and Milkshake branded goodies.
The promotion was launched this week by Milkshake presenter Amy Thompson.
Wightlink will promote the partnership to its database of households and through an automatic email sent to passengers with important travel information. It will also promote the booklet through its Facebook page and on its website.
“We are very excited to be setting sail with Wightlink Ferries for this nautical summer adventure,” said Ruth Fielding, co-founder of Lupus Films.
“An estimated 52,000 children are expected to travel to and from the Isle of Wight on Wightlink’s ferries this summer, providing a perfect opportunity for engagement with Toot and his friends from The Harbour.”
Mark Persad, Wightlink’s head of marketing, added: “We are delighted to be part of this innovative partnership with Lupus and Milkshake. We believe this is the first time a UK ferry company has teamed up with a children’s television programme in this way to provide on board entertainment for its younger passengers.
“Coupled with the popular Teen Scene and children’s play area already on board the St Clare we are working hard to make sure crossing the Solent with Wightlink is a really family-friendly occasion.”
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