TOMY adds Incredibles to Lamaze brand

Full line of toys includes teethers, Clip & Gos, a playmat and shape sorter.

TOMY International has welcomed Incredibles 2 to the popular Lamaze infant toy brand.

Lamaze has introduced a full line of toys – all created in conjunction with child development experts – featuring the characters from the Disney-Pixar film.

Products include teethers, Clip & Gos, a playmat and a shape sorter.

The Lamaze range of infant toys is designed to spark daily discoveries and encourage developmental milestones.

“We are thrilled to bring the widely-recognised and sought-after Incredibles characters into our award winning Lamaze toy brand,” said Peter Henseler, president of TOMY International. “The rich storylines and robust creative and visual content that Pixar is known for give us so much to build this toy line upon.

“We are honoured to have the opportunity to develop the characters and themes from this successful franchise into engaging, developmental infant toys.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.