TOMY adds Incredibles to Lamaze brand

Full line of toys includes teethers, Clip & Gos, a playmat and shape sorter.

TOMY International has welcomed Incredibles 2 to the popular Lamaze infant toy brand.

Lamaze has introduced a full line of toys – all created in conjunction with child development experts – featuring the characters from the Disney-Pixar film.

Products include teethers, Clip & Gos, a playmat and a shape sorter.

The Lamaze range of infant toys is designed to spark daily discoveries and encourage developmental milestones.

“We are thrilled to bring the widely-recognised and sought-after Incredibles characters into our award winning Lamaze toy brand,” said Peter Henseler, president of TOMY International. “The rich storylines and robust creative and visual content that Pixar is known for give us so much to build this toy line upon.

“We are honoured to have the opportunity to develop the characters and themes from this successful franchise into engaging, developmental infant toys.”

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