Tommy Hilfiger has secured a new beauty and wellness partnership with global beauty group, Give Back Beauty.
The company will now hold the exclusive worldwide licence of the beauty and wellness business under the Tommy Hilfiger brand. This will include fragrance, skincare, hair and body care, cosmetics and home fragrance.
Give Back Beauty will look to commercialise existing Tommy Hilfiger fragrances – including Impact and Tommy Now – as well as also creating and commercialising new product lines, starting in 2023.
“The partnership with Give Back Beauty marks an exciting new chapter for our Tommy Hilfiger beauty and wellness business,” commented Martijn Hagman, ceo of Tommy Hilfiger Global and PVH Europe. “Harnessing our shared commitment towards creativity, sustainability and innovation, we are confident that Give Back Beauty will accelerate global success for this category, including through the launch of fresh new product lines.
“Give Back Beauty’s strength in the direct to consumer market and in engaging with Gen Z and younger consumers will play a key role in further amplifying the reach and impact of our brand.”
Corrado Brondi, founder and ceo of Give Back Beauty, added: “We are enthusiastic about this partnership. As a quintessential fashion brand with a classic American DNA, and meaningful and relevant purpose, Tommy Hilfiger has incredible potential within the beauty industry. We will proudly further strengthen its presence while driving an elevated brand experience to consumers.”
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