Fashion brand, Tommy Hilfiger has partnered with eight user-generated content designers from the Roblox community to create a Tommy x Roblox Creators collection of 30 digital fashion items which people can use to dress their avatars within the online platform.
The eight creators – who were carefully chosen due to their values and bold styles aligning to the ‘spirit and DNA’ of Tommy Hilfiger – were given the creative freedom to re-interpret some of the brands iconic pieces, with their individual twist, in both 2D and 3D digital items.
These include the Tommy Jeans backpack, bucket hat and head bow, the Tommy Hilfger headset, Tommy Jeans cross body bag and a number of Tommy Jeans styles among others.
“I love how the brand has already been unofficially adopted into the Roblox platform, with users creating their own Tommy Hilfiger styles,” said Tommy Hilfiger. “We couldn’t pass the chance of partnering with some of these fans to take this self-expression one step further, empowering them to bring their creative twist to official brand styles.”
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