Hilfiger Ventures – a private investment vehicle co-founded by Tommy Hilfiger – has partnered with games publisher Tilting Point to bring FashionVerse, a breakthrough interactive fashion game, to mobile devices.
The game will launch in January 2024 on all iOS and Android devices via their respective App Stores, as well as to Netflix’s 247 million members (who will have FashionVerse included in their memberships on iOS and Android devices through the Netflix mobile app).
Developed by Brandible, FashionVerse originated as an idea from Tommy himself, who wanted to scale fashion through an immersive, community-based game that capitalises on the most current technology, like Brandible’s proprietary AI model which creates photorealistic avatars, settings and props.
Players will take on design challenges to create perfectly curated fashion sets in Stylist mode or mood boards in Trendsetter mode, each of which other players vote upon. Players can share their creations, vote on other stylists’ scenes, comment on favourite looks, win rewards and unlock new clothing styles, all while discovering the latest trends from real-world fashion brands.
FashionVerse will feature an ongoing series of two-week virtual pop-ups with major fashion, entertainment, art and beauty brands to be announced in the weeks following launch, allowing players to interact with the modern fashion universe through their own unique lens as they virtually style their models and set designs.
Pop-ups will feature dedicated challenges focused on participating brands’ campaign themes, garments from their latest collections, plus special rewards for players who complete all of the branded challenges. There will also be digital exclusives from artists and musicians, merging the worlds of fashion, music and popular culture in one game.
“Fashion fans are an incredibly underserved audience in the games space, so when Tommy approached us with the FashionVerse idea, we knew immediately this was a huge opportunity we couldn’t pass up,” commented Kevin Segalla, founder and ceo at Tilting Point. “I can confidently say that FashionVerse will provide an unparalleled experience for our players, empowering them to explore their personal style and to connect with the fashion world in exciting new ways. We also can’t wait to host the many excellent brands set to become part of this interactive world.”
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