Olympians team with Disney, Change4Life and ASA for Finding Dory-inspired initiative.
British diving champion Tom Daley and Olympic Gold medal winning swimmer Rebecca Adlington have teamed up with Disney to encourage kids to ‘just keep moving’ this summer, with a special initiative inspired by Finding Dory.
Working with Change4Life and the Amateur Swimming Association (ASA), the campaign sees the launch of themed family swim sessions at hundreds of pools across the UK. In addition, new 10 minute Shake Up activities will also be introduced in a bid to make exercise fun and help children get the 60 minutes of physical activity they need each day.
The Finding Dory-inspired swim sessions, which are co-created with the ASA and run from July 22 until September 4, will provide an hour of in-water storytelling for the whole family, teaching children key swimming skills as they are taken on a journey with Dory and friends, led by trained instructors.
Tom is starring in a series of short films, which show that even serious athletes can take time for 10 minutes of fun, while Rebecca is sharing her top tips for inspiring children to get active in and out of the pool.
To coincide with the launch of the campaign, Disney, Change4Life and the ASA commissioned a survey of more than 1,000 children aged 5 to 11 and their parents on their attitudes towards physical activity. The survey revealed that three quarters of children aged 5 to 11 (73%) want to do more physical activity, and 56% of children miss taking part in school PE lessons over the summer.
Campaign ambassador Tom said: “I’m a massive Disney fan myself and can’t think of a better way to get kids enjoying being active than combining their favourite stories and characters with exercise – whether that’s a Finding Dory swim session where families can learn key ASA skills or a Change4Life 10 Minute Shake Up game kids can play with their friends in the park.”
Fellow ambassador Rebecca continued: “I’m passionate about inspiring the future generation to get active and that’s why I’m supporting this summer’s campaign from Disney, Change4Life and the ASA.”
Marianthi O’Dwyer, vp and head of Disney Healthy Living UK, added: “As part of our global Healthy Living commitment we are constantly finding ways to use the Disney characters and stories that families know and love to help inspire children to be more active.
“This year we’ve created a brand new campaign featuring our latest movie, Disney·Pixar’s Finding Dory. We’re partnering with the Amateur Swimming Association to offer themed family swim sessions across the UK and with Change4Life to launch more great 10 Minute Shake Up activities and games.
“We hope to inspire a summer of activity and provide parents with a great way to entertain their children and to ensure they ‘just keep moving’.”
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