List is based on total sales of officially licensed NFL player-identified merchandise.
New England Patriots’ quarterback Tom Brady has returned to the number one spot on the NFL Players Association Top 50 Player sales list.
The listing is based on total sales of officially licensed NFL player-identified merchandise, tracking year-end results from March 1, 2017 through February 28, 2018.
Tom led sales across a number of product categories including Forever Collectibles bobbleheads, youth sleepwear and Fathead wall decals.
The Top 50 Player Sales List is released quarterly by the NFLPA, via its licensing and marketing arm NFL Players Inc., and is based on overall sales of all NFL player licensed products via online and traditional retail outlets as reported by more than 70 NFLPA licensees. These include Fanatics, Nike, Outerstuff, Forever Collectibles, Funko, Fathead, Hallmark, McFarlane Toys, Strideline socks, Wincraft and more.
Licensed product categories include men’s, women’s and youth game jerseys and t-shirts, wall decals, figurines, toys, matted and framed photos, vinyl collectibles, bobbleheads, ugly sweaters, plush dolls, drinkware, socks, virtual goods, holiday ornaments and novelties, among others.
For the fourth consecutive year, NFLPA licensees generated record retail sales, exceeding $1.65 billion during the year.
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