This ad will be closed automatically in X seconds.

Toho eyes expansion into the US

The Japanese studio behind the Godzilla property, Toho is eyeing further expansion in the US market, welcoming a brace of new hires to help lead the charge.

US-based subsidiary, Toho International has appointed Kristin Parcell (pictured left) as general manager and Stacy Burt (pictured right) as director of marketing to lead the expansion.

Both former Crunchyroll executives, they will focus on building a scalable ecommerce experience catered to fandom for the Godzilla property and its line-up of anime franchises.

The platform is due to launch in 2023.

In addition, Kristin will also be leading licensing efforts for the company encompassing verticals such as physical and virtual merchandise, video games and live events. With her at the helm, Toho for the first time will be actively collaborating with current partners on managing its own licensing rights across all of Toho’s anime IP.

“Kristin and Stacy bring a wealth of knowledge and skill to building a successful e-commerce platform, but the key differentiator that makes them so successful is their deep understanding of fan communities and visionary thinking,” commented Hiro Matsuoka, president of Toho. “They are constantly a step ahead of what is likely to delight fans and then they make it happen. With this team on board to lead Toho’s e-commerce effort, we are sure that we’ll be bringing to market an offering that is absolutely unmatched.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.