Digital arm of Beanstalk now representing Crash Bandicoot and Spyro franchises for licensing in Europe.
Activision has extended its partnership with Tinderbox – the digital division of Beanstalk – beyond Call of Duty by appointing the agency to represent its video game franchises Crash Bandicoot and Spyro for licensing in Europe.
Tinderbox will now actively pursue licensing opportunities in Europe for the brands across multiple categories including collectables, apparel, fashion accessories, gift and novelty, consumer electronics and home décor among others.
Crash Bandicoot N. Sane Trilogy was the number one selling remastered collection in PlayStation 4 history in 2017 and is heading to new platforms. Activision recently announced that beginning on July 10, players will be able to experience all that the Crash Bandicoot N. Sane Trilogy has to offer on the Nintendo Switch, Xbox One and PC via Steam, in addition to PlayStation 4.
Meanwhile, in celebration of Spyro’s 20th anniversary, the Spyro Reignited Trilogy – featuring the three original Spyro games – will launch in September on PlayStation 4 and Xbox One.
“We are thrilled to extend our partnership with Tinderbox in Europe to include Crash Bandicoot and Spyro,” said Philippe Bost, vice president, international consumer products at Activision Blizzard Consumer Products Group.
“Tinderbox truly understands video game properties and in the case of Crash Bandicoot, its place in entertainment and pop culture. This, combined with their expertise in building major brand extension programs, provides us with an opportunity to reach our fans outside of the core game through a variety of highly relevant, global product extensions.”
Dan Amos, head of Tinderbox, added: “Tinderbox is proud to further develop our partnership with the team at Activision in developing consumer product extensions for Crash Bandicoot and also the fan-favourite Spyro throughout Europe.
“We are excited to begin work and look forward to great programme extensions to come.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
