Collaboration sees new Candy Crush-inspired activewear launch on November 1.
Vibrant fitness-wear specialist Tikiboo has revealed its latest licensed collaboration – teaming with mobile gaming brand, Candy Crush.
Launching on November 1, the range of leggings and sports bras features unique Candy Crush-inspired designs, described as ‘Gimme Some Sugar’ and ‘Blue Sweet Dreams’.
Faye Jobbins, Tikiboo co-owner, said: “We couldn’t be happier to announce our range and mark our brilliant relationship with Candy Crush.
“The designs are bright, bold and fun – everything we are as a brand – and we’re delighted to be partnering up with Candy Crush to see these designs come to life.
“Candy Crush is iconic, instantly recognisable and bursting with colour, and we are thrilled to be able to inject our leggings with a splash of Candy Crush cool and be a part of such a brilliant relationship.”
Philippe Bost, vp international consumer products at Activision Blizzard, added: “We’re delighted to collaborate with Tikiboo on this fun and stylish range of fitness wear.
“We hope our colourful designs will add an extra bit of sweetness to every workout.”
George Birtchnell, senior brand manager at The Point.1888, the agent behind the partnership, continud: “This range really brings the Candy Crush values of fun and colour back to the gym with some incredible patterns and designs.
“It’s really exciting to work on such a stylish collaboration that offers something for fitness fans.”
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