ITV Studios Global Entertainment appoints Huawen Century to handle brand.
ITV Studios Global Entertainment has appointed licensing agent Huawen Century to build the success of the Thunderbirds Are Go brand in China.
The agency will work to develop a consumer products programme to support the launch of the TV series, airing on CCTV from May.
In addition, HC will also act as the master toy partner in the market, with products including play-sets, action figures and the iconic Thunderbirds craft.
Trudi Hayward, svp head of global merchandise, ITVS GE, commented: “We are extremely excited to be working with the team at Huawen Century to build a strong licensing programme in China for Thunderbirds Are Go.
“It’s a brand new market for the ITVS GE Kids team and we can’t wait to see the results of this partnership and the vision that HC has set out for the brand come to life.”
Jeff Wen, general manager at HC, added: “Thunderbirds Are Go is such an amazing brand full of fascinating plots and positive values. We are extremely excited to present this brand to Chinese families by combining content with product experience.
“The team at HC highly values its partnership with ITVS GE and looks forward to the possibility of further collaborations in the future. We are fully convinced that through our resources and determination to protect and build the brand, Thunderbirds Are Go will be a hit in China.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
