Art Ally teams with Chinese retail chain, Family Mart, while Abby’s Choice make-up brand secures new licence.
This is Iris has secured a brace of new Chinese licensing agreements for the House of Turnowsky design brand.
Existing licensee Art Ally is partnering with Chinese retail chain, Family Mart, for a bespoke new product range to be sold throughout the Chinese mainland.
A number of House of Turnowsky designs will be used to decorate a wide variety of products across multiple categories including ceramics, fashion accessories, glasses and travel cups.
Meanwhile, specialist make-up brand, Abby’s Choice has selected House of Turnowsky designs to adorn a new collection – with products ranging from lipstick to blush powder – to be sold around China.
This is Iris worked closely with Zespa Media on the deals.
“We are delighted to have originated and secured these deals with such major brands so soon into our partnership with This is Iris representing House of Turnowsky in China,” commented Zespa Media’s Jean Dong. “Family Mart and Abby’s Choice are well-loved household names in two very different sectors and we are delighted to see such a broad range of consumer products carrying HOT’s stunning artwork to ordinary Chinese people.
“With Family Mart’s spring collection landing in nearly 2,000 stores across China amid the COVID-19 pandemic, we feel this is a particularly poignant opportunity to bring beauty and joy into people’s lives as they try to look beyond and regain a sense of normality. We look forward to bringing many more exciting opportunities from the vast and dynamic Chinese market as we work with our partners to bring beautiful artwork to everyday life.”
Sarah Lawrence, licensing manager at This is Iris, added: “We are thrilled to announce these two new licensing agreements between House of Turnowsky and partners Family Mart and Abby’s Choice, both are well-known brands in China with a huge consumer reach between them.
“We thoroughly enjoy working with our good friends at Zespa Media and look forward to announcing other opportunities from this interesting market soon.”
Seven years after opening its archives and the development of two new seasonal collections a year created specifically for the licensing community, House of Turnowsky has an international network of six agents in the US, UK, Italy, Spain, Germany, Turkey and Israel. It has more than 30 major licensing partners across a broad array of product categories around the world.
Kobi Tadmor, chief executive at House of Turnowsky, continued: “We are delighted to play a part of the new spring revival in China, with beautiful House of Turnowsky designs being used across these fresh new product collections for Family Mart and Abby’s Choice. Everyone is very excited to see what the finished products will look like.”
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