Agency is working with Edebé Licensing to raise awareness of colourful art brand.
This is Iris is working with Edebé Licensing to build the colourful Catalina Estrada brand in the UK.
The first of a new wave of products are now in production, with European partner Setino set to launch over 60 different lines across apparel, bedding, homewares, footwear and accessories, offering both a winter and summer collection.
The range was initially launched in Europe last winter, with This is Iris currently in talks with partners to bring the collection to the UK.
Following the initial launch of calendars and diaries through Flame Tree Publishing last year, This is Iris is working closely with partners to develop bespoke Catalina collections, with a new art guide now available.
Wentworth Wooden Puzzles has reaped the rewards of this opportunity, with a series of designs which launched at Spring Fair in February.
Catalina has a successful worldwide licensing programme including a long list of collaborations with partners including Paul Smith, Coca-Cola, Camper, Nike, Levis, Mercedes Benz and Unicef.
Further partnerships are due to be announced ahead of Brand Licensing Europe in October.
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