This ad will be closed automatically in X seconds.

TheSoul Publishing welcomes agency trio including Rocket Licensing

TheSoul Publishing is expanding its licensing programme across the globe, welcoming a trio of new agencies to help drive its consumer products business.

Among the named agencies is Rocket Licensing which will represent the Baby Zoo, 123 Go and 5-Minute Crafts brands in the UK and Ireland.

In addition, J&M Brands is on board in Europe, while Caravanserai will represent the properties in Spain and Portugal.

The partnerships will allow TheSoul – which has over 1.5 billion social media subscribers – to further extend the reach of its brands and characters by introducing new branded consumer products to international audiences.

5-Minute Crafts is the most watched DIY digital brand in the world, with more than 400 million social media subscribers; Baby Zoo is a fast growing animation – distributed on YouTube and Kidoodle – which showcases original music and baby animal characters to model positive behaviours for preschoolers; while 123 Go features easy make-up and fashion hacks, lighthearted pranks and funny observations.

“We are thrilled to be joining forces with these industry leaders to take our beloved brands and characters to new heights,” commented Patrik Wilkens, vp of operations at TheSoul Publishing. “Their unparalleled expertise and in-depth market understanding will be a game-changer as we continue to build and solidify our global consumer products programme. This is a momentous step forward for TheSoul Publishing, and we couldn’t be more thrilled to embark on this journey with such esteemed partners.”

Charlie Donaldson, joint md of Rocket Licensing, offered: “We are excited to have been chosen to be the licensing agent in the UK and Eire by TheSoul Publishing and we are looking forward to creating successful licensing programmes for these immensely popular digital brands.”

Guillem Rey, md of Caravanserai, is also excited to partner with TheSoul, while Jannienke Mulder, co-founder of J&M Brands, commented: ”We look forward to tapping into the huge licensing potential these much-loved brands possess and position them for long-term growth.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
MrMenLittleMissgroup500x500
 
French studio, Watch Next Media has signed a far reaching deal with Mr. Men Little Miss, securing the TV and VOD rights to develop a new 2D animated preschool comedy series....
PaddingtonH&M500x500
 
The deal was brokered by Lit Licensing Agency, Studiocanal Kids & Family's Scandinavian licensing agent....
EmojiMarca500x500
 
The move will help to bring the brand to more consumers in the Andean territories, with Marca.Me looking to unlock new opportunities to diversify across multiple product categories....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.