John Lewis’ Sara Allbright outlines her brand highlights in the run up to Christmas.
With the Christmas gift buying season now underway, John Lewis has highlighted some of the trends that customers are looking for this year.
Sara Allbright, buyer of gifts and candleshop at John Lewis – speaking to Licensing Source Book as part of the judging of the product categories for this year’s Licensing Awards – said that there is an “appetite for design-led brands that have a freshness in their aesthetics as well as how their designs are applied to products”.
Sara – pictured above (right) with colleague Rosy Bick – continued: “Two great examples of this are Yvonne Ellen and Emily Coxhead of The Happy News. Both are new to licensing, but their work has a sincerity that the public respond too.
“We are all looking for authenticity in design and the products we are buying.”
This feature originally appeared in the autumn 2018 edition of Licensing Source Book. Click here to read the full publication.
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