This ad will be closed automatically in X seconds.

‘There is a definite trend towards storybook licences’

JoJo Maman Bébé’s Harriet Blanchett talks us through the current top selling trends.

Nursery retailer JoJo Maman Bébé believes there is further scope to elevate some traditional brands in the sector, while it is also seeing a definite trend towards more storybook licences.

Buying director Harriet Blanchett (pictured) spoke to Licensing Source Book as part of the judging of the product categories for this year’s Licensing Awards.

Harriet commented: “With our strength in preschool, Peter Rabbit and The Very Hungry Caterpillar continue to be very popular with our customers, and we also like Paddington and Elmer.

“We do quite a lot of The Gruffalo products in the run up to Christmas, as well as The Snowman – and we are also dipping our toe into Peppa this Christmas too.”

She continued: “There is an opportunity to further elevate some of the traditional brands, such as Bambi and Winnie the Pooh, in the nursery sector, as long as the products are created with thoughtfulness.

“There is a definite trend towards more storybook licences which works well with us.”

This feature originally appeared in the autumn 2017 edition of Licensing Source Book. Click here to read the full publication.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.