Now that we’re in the second half of 2021, LicensingSource catches up with a selection of licensees to find out how the year has been for them so far, their big challenges and successes and the hopes they have for the remainder of the year.
Today: Sue Stanley, licensing director, Brands In
“2021 is shaping up to be a great year for us. It’s not been without a few challenges, but in general we’ve come through the global pandemic relatively unscathed. We secured several new retail partners due to last year’s seismic shift of consumers purchasing clothing online, in addition to the up-lift in print on demand, which we were already focusing on as a growth area for the business.
Two major new retail partners are on-boarding as we speak and this will be announced very shortly, and bring exciting opportunities for the business in the UK; in Europe we’re continuing to grow our distribution, particularly with the extension of our current licences.
Our main challenges six months into 2021 have been shipping and pricing, neither of which can be resolved quickly, unfortunately. However, we ride these storms, as all businesses will have to do, but at the same time we are seeing there are some really great opportunities out there and we are keen to capture all of them over the coming months.”
This feature originally appeared in the summer 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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