Big Picture Licensing’s Dan Frugtniet on opportunities in location-based entertainment and an increase in DTC models for brands.
LicensingSource asks some key licensors and licensing agents for what they think will be some of the biggest opportunities for the UK licensing industry in 2022.
Today: Dan Frugtniet, md and founder, Big Picture Licensing.
“I believe there are always opportunities in business that grow out of challenging times, and in licensing we all know that there are always new and exciting ways to connect brands with innovative product and rights.
I feel that there are some big opportunities in the location-based entertainment space with shopping mall operators around the world, as they will need to attract consumers back to indoor venues. I believe we will see many new licensed IP across the retail, food and beverage, experiential and interactive sectors. Space will be created and vacated by retail groups reducing their footprint and store count. This frees up the opportunity for shopping mall operators to think different and target all demographics using brands as the hook for consumers; this may be driven by VR or digital experiences or more traditional LBE. I also believe there is a strong opportunity to link physical product and digital rights together in a coherent retail proposition for consumers of all ages.
Lastly, I feel there will be a continued increase in the opportunity for brands to work on DTC models and sell direct to their fans via a multitude of platforms outside of traditional bricks and mortar.”
This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.
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