The Wildflower Group has formally introduced its ecommerce division, a 360-degree service which aims to help brands build and operate their own online storefronts.
TWG already powers the online stores of brands including Peanuts (pictured), Coraline’s LAIKA Studios, Discovery’s Shark Week, Moonbug’s CoComelon and Blippi, Matthew Berry’s Fantasy Life, Konami’s Yu-Gi-Oh! and MotorTrend among others.
Over the past six years, the company has been busy building a comprehensive suite of solutions to support end to end ecommerce operations, all executed in-house.
These include building and managing a brand’s site; building a comprehensive product assortment by sourcing from licensees and directly from manufacturers; a full service marketing operation to draw in consumers; and a full service fulfilment centre.
“Retail brands have had their own ecommerce sites for years, often with a larger assortment than you can find in stores, but it’s been almost exactly the opposite for licensed brands, where product is spread out across retailers, and the websites that do exist generally have only a small collection,” commented Michael Carlisle, founder and principal at TWG. “Our ecommerce division not only helps brands create their online store, but also build a robust product assortment and then run the operation from logistics to marketing.
“The end result is a one-stop online shop for your brand along with the back-end support needed to deliver a top-tier customer experience.”
Josh Wormser, svp product sourcing and new business at TWG, added: “Building a website is only the first step. What sets TWG apart is all the things we do after the store is built – managing and evolving the product assortment; handling logistics and shipping; running the digital advertising campaigns that bring in customers; and keeping those customers happy throughout the process.
“These are the things that make an ecommerce operation successful, and we manage all of it for our clients.”
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