This ad will be closed automatically in X seconds.

The Who pop-up experience heading to Soho

Store celebrates 50th anniversary of Tommy and band’s return to Wembley Stadium.

Iconic rock band The Who will be the subject of a special pop-up shop and fan experience located in the heart of London’s Soho this week.

Open at 52 Brewer Street from 10am to 6pm on Friday June 14 and Saturday June 15, The Who @ 52 will be celebrating the 50th anniversary of Tommy and the band’s return to headline Wembley Stadium after 40 years.

The store will feature an exhibition of rare and archive memorabilia, while a global exclusive Pinball Wizard 7” vinyl will also be available, along with official merchandise (including a bespoke in-store exclusive t-shirt and poster), the new live album Tommy Orchestral, plus an in-store exclusive ticket offer for the huge forthcoming Wembley Stadium show on July 6.

Fans will also be invited to take part in the Pinball Wizard challenge, on a full-size retro Tommy pinball machine.

The pop-up is a collaboration between Live Nation, Polydor Records and Bravado and is presented in association with Soho Music Month.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.