Snowman Enterprises has confirmed that The Snowman Winter Windows initiative will be launching this month.
Inspired by the rainbows that were displayed during the Covid pandemic last year in support of key workers, The Snowman Winter Windows campaign encouraged families to create a scene from Raymond Briggs’ timeless picture book, The Snowman, to share a little magic with their community and help to raise vital funds for UK children’s hospices.
This year, Snowman Enterprises is working with longstanding charity partner the British Red Cross to reach an even wider audience with the campaign.
The British Red Cross will be the charity partner for the 2021 Winter Windows campaign and will be encouraging children to create Snowman window scenes by including the activity as part of its schools outreach programme. Official Snowman social media channels will include a dedicated donation link on all Winter Windows content this year to support the British Red Cross.
Artist and social media influencer, James Lewis has also been named as The Snowman Winter Windows ambassador for this year. James will create a series of digital tutorials and content with the aim of inspiring families to take part.
“We are keen to build on the success of last year’s campaign, and inspire as many people as possible to take part in this new festive tradition for The Snowman, and sprinkle some magic at home and in local communities,” commented Izzy Richardson, global brand director at Penguin Random House. “We’re delighted to be working with the super talented James Lewis this year and we know his that incredible content is going to bring The World of The Snowman to an even wider audience.”
The World of The Snowman website has recently been relaunched and will be hosting digital content and tutorials, while James will share content with his global audience of over 5 million followers on Instagram and TikTok. In addition, he will be hosting a live draw-along segment at a World of The Snowman influencer event this November.
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