The Snowman and The Snowdog experience returns following success in 2014.
Following on from its successful partnership in 2014, The Snowman and The Snowdog experience will be returning to the Emirates Air Line for the 2015 festive season.
The experience features a bespoke version of the film, capturing the characters flying around the Emirates Air Line and over other famous London landmarks such as the O2, Queen Elizabeth Olympic Park, Greenwich Royal Naval College and the Thames Barrier.
The cars and terminals will be branded with video screens at each entrance to enhance the experience.
In addition, there will be photo opportunities with the characters at each terminal, as well as 15,000 goodie bags for the first travellers.
The partnership with Emirates Air Line is part of the overall activity for The Snowman and The Snowdog throughout the festive period.
As part of its permissions and clip rights programme, it has worked with Asda to include a clip from The Snowman in the retailer’s 2015 Christmas spot.
The moments depicted in the ad were picked from customer polls, underlining the public’s love for the classic character.
In addition, The Snowman webshop has been revamped and includes a wide mix of licensed products, from toys and games through to music and DVDs.
