DeAPlaneta Entertainment has secured a deal with Maspex – the largest food company in Central and Eastern Europe – to launch a collection of products featuring The Smurfs.
The new lines will launch in Poland, Estonia, Lithuania and Latvia.
The Smurfs will star in a range of branded food products including Puchatek (instant cocoa drink), Lubella (pasta) and Łowicz (jams). The limited edition line will be available in the Kaufland chain of stores from this month.
The agreement gives DeAPlaneta Entertainment a strong position in the Eastern European food and beverages sector.
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