Spacetoon has partnered with IMPS to bring The Smurfs brand back to MENA through the Spacetoon TV channel, branded events and a new toy range.
The two companies will be working to re-introduce the show to a new audience across the territory, as well as appealing to existing fans – broadcasting the localised, Arabic dubbed version of The Smurfs animation.
Spacetoon also has plans to expand The Smurfs in MENA through various on the ground activities for families, in its role as promotional licensee for the brand in the region.
The deal also includes bringing to market new toys in collaboration with ToyPro, the leading toy distributor in the region. The new toy line by Jazwares – the new global master toy partner of The Smurfs – includes action figures for The Smurfs characters, in addition to toys suitable for all family members.
“We are very excited to bring The Smurfs toys to the region to deliver a full family entertaining experience with our media partner, Spacetoon TV,” commented Fawaz Abidin, md of ToyPro. “The Smurfs figures reflecting their distinctive personalities, the different play-sets, vehicles and plush toys all will hit the shelves in the MENA market next year.”
Kamel Weiss, strategic business development director at Spacetoon, added: “The Smurfs is a multi-generational title that has been resonating with audience for 40 years now, and we are proud to have it back in MENA as a TV show and also as branded events.
“We are aiming to pull all family members together to live various entertaining experiences that suit all ages, and present values to kids and parents at the same time.”
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