Global period wear brand Modibodi has partnered with SmileyWorld to spread ‘period positivity’ with a new limited edition Modibodi x SmileyWorld – Self Love Club swimwear and underwear collection.
Designed to look good in and out of the water, the Self Love Club Swimwear Collection pairs SmileyWorld’s iconic winky with Modibodi’s patented leak-proof technology.
The range features a ‘Self Love Club’ graffiti print and skimpy styles crafted and cut to be flattering to all bodies.
“In our amazing collaboration with Modibodi, we’ve successfully created iconic swimwear and underwear that empower people to feel confident and carefree, no matter the time of the month,” commented Ross Wilson, chief product officer, fashion at The Smiley Company.
Kerry Cusack, executive director at Modibodi, added: “In partnership with SmileyWorld, Modibodi is thrilled to offer a leakproof range which can create a more positive period experience. While periods aren’t the most fun time of the month, we hope wearing the range can make it that little bit brighter.”
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