The Smiley Company has joined forces with Negosh, the licensing solution for unlocking new revenue streams and expanding markets.
Product creators on the Negosh platform can now access and partner with The Smiley Company brands including Smiley, SmileyWorld, Mini Smiley, S.W. Smiley and Newmoji.
With over 400 licensees on the Negosh marketplace, The Smiley Company is now able to connect with product manufacturers around the world to help further grow its category offerings in even more markets.
“Working with Negosh is a way for us to access hundreds of new licensees in new markets in a way that hasn’t been done before,” commented Nicolas Loufrani, ceo at The Smiley Company. “We’re excited to get to work, support them, and showcase our amazing brands on the platform.”
Ari Zebersky, founder and ceo at Negosh, added: “We are incredibly excited to have The Smiley Company’s family of brands join the marketplace. Through more than 50 years of cultural movements The Smiley Company has remained not only relevant but at the forefront of fashion, lifestyle products and culture, and we are proud that Negosh will be part of their ongoing story.”
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