Capsule collection with luxury Italian fashion house features Sims motifs reimagined as Moschino couture.
Moschino has unveiled its latest licensed collaboration, teaming with Electronic Arts and Maxis for a capsule collection inspired by The Sims.
Launched at a special Palm Springs desert party – hosted by designer Jeremy Scott – the collection includes ready-to-wear items and accessories featuring Moschino items with pixelated designs and a limited run of eight Moschino x The Sims items.
Iconic motifs from The Sims have been reimagined as Moschino couture pieces such as a Plumbob bathing suit, a Freezer Bunny cell phone cover and a Uni-Lama t-shirt.
One item from the capsule collection – a Freezer Bunny hoodie – will also be released after the event in all of The Sims current titles including The Sims 4, The Sims Mobile and The Sims FreePlay.
There are also more game-related announcements to come later this year.
“I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe,” said Jeremy Scott, creative director of Moschino. “That concept emulates what I get to do for each collection at Moschino as I create a fantasy universe of spectacular storylines and characters.”
The range is available now at Moschino boutiques worldwide, as well as Moschino.com.
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