YouTube group The Sidemen have opened a new SDMN Clothing store at Bullring and Grand Central in Birmingham – which includes its new collaboration with Teenage Mutant Ninja Turtles.
The launch of SDMN Clothing follows the group’s ever growing online presence and connection with its worldwide audience, and the new Birmingham retail space is the seven-strong group’s second-ever physical store, reported The Industry.Fashion.
The 4,500 square foot store houses the brand’s popular unisex streetwear and merchandise products, as well as the new SDMN x Teenage Mutant Ninja Turtles collaboration range, which features 13 exclusive designs.
“We’re incredibly excited to be joining forces with Bullring & Grand Central to bring the Sidemen brand to Birmingham,” commented Matt Peters, md at SDMN Clothing. “Last year we established that the brand absolutely works in a physical retail space, and with our new store we are confident we will continue to evolve and flourish as a unique fashion brand.”
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