The Royal Pavilion at Brighton partners with sustainable paint company, YesColours

The Royal Pavilion at Brighton – King George IV’s sumptuous party palace by the sea – is partnering with sustainable paint company, YesColours this month, as the Regency palace opens a vibrant new immersive experience that invites visitors to explore the history, magic and meaning of colour.

Launching on International Colour Day on 21 March, the experience aims to reveal how colour is not just seen but felt.

The exhibition will showcase vivid room installations, art interventions, sensory experiences and a full programme of workshops and activities for all ages. Guests will delve into the bold hues and rich textures of the palace and discover how colour made The Royal Pavilion a sensation in the 1820s.

“We are thrilled to be collaborating with Brighton’s Royal Pavilion on the upcoming COLOUR exhibition,” commented Emma Bestley, creative director and co-founder of YesColours. “Colour has the ability to evoke different emotions and feelings, which has a huge influence on the way certain spaces make us feel. To be able to bring our colour palettes to this immersive exhibition and to be a part of something that celebrates colour in the same way we do, is really exciting for us as a start-up eco paint brand.”

Alexandra Loske, curator of The Royal Pavilion and a colour historian, continued: “This exciting exhibition is a celebration of the Royal Pavilion’s opulent use of colour, which makes it one of the most unusual and pioneering historic buildings of its time.”

Visitors can immerse themselves in The Royal Pavilion’s colour schemes and discover not only a kaleidoscope of bold hues and textures, but relive some of the awe and excitement that George IV’s guests experienced in the 1820s.

Alexandra added: “The interior of the palace is as much a work of art as the building itself. Each room is devoted to a specific colour and emotion, featuring carefully curated artistic interventions that demonstrate how colour was used to evoke feelings and create enchanting and sensual interiors in the 1820s.”

Originally a simple house that George IV rented, before becoming Prince Regent and later King, The Royal Pavilion became his playground of extravagance and fantasy, epitomising the Regency style. Its ornate exterior with Indian style domes and minarets, elaborate and lavish interiors featuring bold, colourful and exotic birds, flowers and fabulous beasts were the setting for elaborate banquets, music and dancing.

Assets including sumptuous wallpapers and textile designs are available to licence and inspire categories such as home décor, gifts, textiles and stationery.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
B&LLAs2025500x500
 
The event will take place on Thursday 24 April at the Royal Lancaster London, where the assembled audience of retailers, licensees, brand owners and industry executives will celebrate the achievements of the 219 finalists across 22 categories, as well as witnessing the crowning of this year's Brand Ambassador....
BeanstalkJuliusK9500x500
 
Beanstalk will look to leverage JULIUS-K9's strong brand equity to extend its offering into key categories across the UK and Europe including pet food, vitamins, bedding, cages and travel products....
BobMarleyfragrance500x500
 
"This collection is a tribute to our legacy and how we continue to inspire people, creating a sense of calm and togetherness that lasts across generations."...
BrandLicensingForDummies500x500
 
Available from 19 May in print and digital formats, the book - written by Steven Ekstract and Stu Seltzer - is aiming to become an essential resource for anyone looking to understand, enter or expand within the fast growing world of licensing....
PeterRabbitWildBrainCPLG500x500
 
Under the agreement, WildBrain CPLG will manage the consumer products programme rights across merchandise, promotions, digital and experiences....
GrindClueless500x500
 
Coffee company, Grind has unveiled its latest limited edition collection, teaming with Paramount Pictures' Clueless to commemorate the film's 30th anniversary and the launch of Clueless, The Musical in London's West End....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.