Helen Cottrill, sales and marketing for Blade and Rose, discusses a successful summer season and the launch of new collections in time for Christmas.
Now firmly in the ‘golden quarter’, LicensingSource.net asks a selection of licensees how summer was for them, what were some of their successes and what do they see as the highlights and challenges as we enter the final part of the year.
Today: Helen Cottrill, sales and marketing, Blade and Rose.
“We have had an extremely successful summer, across all sectors. Our Peter Rabbit collection is going from strength to strength, the response to our Autumn Leaf collection has been exceptional, buyers and consumers love the hot raspberry pink colour palette, it is so eye-catching and, of course, being a finalist in the Best Licensed Preschool Apparel or Accessories Range (0-5 years) category in The Licensing Awards was a great honour.
“We have planned the launch of two brand new collections, Bright Ideas and Grow Your Own to coincide with the all important Christmas season with stock arriving imminently.
“October also saw our brand new Paddington collection launch – the reaction to date has been amazing.”
This feature originally appeared in the autumn 2023 edition of Licensing Source Book. To read the full publication, click on this link.
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