The Potions Cauldron Group is assembling a range of Marvel Super Hero inspired soft drinks for fans of the hit movie franchise.
Shaking the bottle will activate the hero glow of Iron Man Reactor Red Fruits, Captain America Super-Soldier Blue Grape and Hulk Gamma Sour Lime.
In addition, fans of Marvel’s Thor, Black Panther and Deadpool will welcome more collectable Super Hero inspired creations throughout 2025, while a Doctor Doom drink will arrive to coincide with the launch of Avengers: Doomsday in 2026.
The drinks will be sold as single bottles and a three bottle gift box.
“Everyone has a favourite Avenger and now you can have a favourite Marvel inspired soft drink as well,” commented Ben Fry, chief enchantment officer and co-founder of The Potions Cauldron Group. “With the growth of non-alcoholic beverages in market, we’re excited to launch these Marvel inspired drinks that we’re sure will drive incremental category value across multiple segments and drinking occasions.”
Phil Pinder, director of Wizardry and co-founder, added: “Working with Disney on this has been a real pinch yourself moment and we don’t plan to stop here, so look out for more collaborations to come.”
The Potions Cauldron Group has worked with Speak Consulting over the past year on the project, and Graham Speak added: “IP can add real value if the proposition is right, and this is a perfect match up. It’s been great to see these Super Hero inspired products come to life – and we can’t wait to see what’s next.”
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