The Point.1888’s parent company True Purpose Enterprises – which also holds retail specialist Spotlight.1888 and marketing agency Story.1888 in its portfolio – has created a group board today, promoting a number of its senior staff.
Joining True Purpose Enterprises’ ceo, Will Stewart, and cco, Bethan Garton, on the group board are Hannah Redler as newly appointed group retail director; Sarah Crimes in her new role as group marketing director; Martin McLaughlin as group creative director; and Matt Earle as group finance director.
The group board has been created to manage the significant growth that each of the True Purpose Enterprises businesses has experienced, and will ensure that greater focus is applied to maintain this success and plan for the future.
Story.1888 was founded in August 2020 and provides creative services such as product branding and style guides, product marketing, strategy, content creation and campaign management.
Spotlight.1888, meanwhile, was created in November 2021 to help brands and licensees with retail services, and retailers with licensing strategy.
The Point.1888 will celebrate its eighth anniversary later this year with a host of new clients, product launches, and partnerships with licensees and agents all over the world.
“The route to success in retail and brand licensing has transformed almost unrecognisably since we launched retail first brand extension in 2015,” commented ceo Will Stewart. “Retailers, licensees and brand owners need new and different ways to activate licensed brands at retail, and sales cannot be generated without specialist marketing support built on talent, grit and strategic thinking. That is why we took the decision three years ago to create Spotlight.1888 and Story.1888, with True Purpose Enterprises as the parent company.
“Each business we have launched has reached key growth milestones in half the time of the previous business. As ceo of a group of growing businesses, I need the right leaders and directors in the team to ensure we continue to deliver our exceptional service to our clients. As a sole founder, I am so proud and honoured to have Bethan, Hannah, Sarah, Martin and Matt to help lead the businesses. This is just the beginning of True Purpose Enterprises, watch this space.”
Bethan Garton, cco at True Purpose Enterprises, continued: “Having grown The Point.1888 alongside Will for the last five and a half years, it’s remarkable to see how far we’ve come. The new businesses we have launched have been in response to the market needs, our reputation and recommendations from across the industry and we are so excited to see what the next few years holds.”
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