The Point.1888 is continuing to build the licensing programme for Pinch of Nom, with the first ever official magazine having launched from Anthem Publishing.
The 116-page title is part of Anthem’s Healthy Eating series and has content divided into four sections: Recipes, Community, Advice and Essentials. A large part of the magazine is also dedicated to the Pinch of Nom community as super fans of the brand share their stories.
The magazine contains a huge 30 recipes, including an exclusive peek at some of the dishes from PON’s new book, All in One, which goes on sale from 21 November.
“When we agreed the licensing strategy with the Pinch of Nom team we knew that if we were going to extend the brand values authentically into a magazine it was imperative that the content reflected their community,” commented Katie Wilkinson, commercial and strategy director at The Point.1888. “This is not just a food magazine, but it is a genuine and very real extension of the much-loved PON brand. I first worked with Anthem over 20 years ago and knew from the off that they were the right partner for this extension – I’m thrilled to see this come to life.”
Sally FitzGerald, deputy managing director at Anthem and launch editor of the first issue, continued: “When we were first approached to publish the Official Pinch of Nom magazine, we instantly knew it was the right fit for us. We were big fans of PON already, and their ethos fits perfectly with ours as we’re both so passionate about helping people to cook in healthier ways.
“It’s been an incredible experience working with the team on the magazine and I think it is a great combination of the brand’s much-loved recipe content alongside getting to hear the amazing stories from members of their community, plus lots of advice from Kate, Kay and the whole team. We hope everyone loves it as much as we do.”
Kay at Pinch of Nom continued: “Kate and I are both so proud of this magazine. It’s the first time we’ve had somewhere to shout in print about how amazing and inspiring our incredible community is.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
