Story.1888’s offering will include creative services such as product branding and style guides, product marketing, strategy, content creation and campaign management.
The Point.1888 has today (6 August) revealed another string to its bow, launching a new marketing agency called Story.1888.
The agency is looking to maximise the impact of its clients’ brand licensing efforts even further with the launch of Story.1888.
Story.1888 will be run by marketing and advertising specialists as well as licensing and retail veterans to ensure that clients’ social, PR and marketing efforts benefit from The Point.1888’s creativity and extensive specialist knowledge.
Its offering will include creative services such as product branding and style guides, product marketing, strategy, content creation and campaign management.
Leading the new agency is Martin McLaughlin, who joined The Point.1888 in June 2019. Story.1888 already has three clients on its books including The Raccoons and Comic Relief.
Martin and his team will be working to create a global hub for fans around the world to come together and celebrate the classic animation property, while doing strategic and creative work for Comic Relief.
Martin commented: “It’s not the norm for a brand licensing specialist to launch a marketing agency but it’s the most obvious next step. The licensing industry is great at creating amazing products, but not always so effective at telling the brand story and connecting the product purpose to the consumer.
“Connect those dots with a retail hat on and you can create really powerful moments that drive consumer love and revenue.”
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