The Official Charts Company has selected The Point.1888 as its new brand licensing agent, ahead of its 70 years of the Official Singles Chart celebrations in 2022.
Having held its position at the heart of British popular culture for decades, telling the stories and embracing the many changes in the music landscape from vinyl through to streaming, the Official Chart has crowned the record-breaking achievements of artists from The Beatles to Ed Sheeran, Bowie to Stormzy, Little Mix and even Sir Captain Tom Moore.
Hitting all-time record digital engagement over the past year, the Official Charts is now gearing up to celebrate 70 years of the UK’s Official Singles Chart in 2022 and embarking with brand licensing to take advantage of this surge in interest.
It will be looking to develop a broad range of new products across gaming, publishing, gifting, greetings and apparel which celebrate the Official Chart’s rich history as the authority on popular music.
“The Official Chart has been chronicling the tastes of arguably the most influential music nation on the planet for the last 70 years and thanks to its incredible ability to evolve and stay relevant, it continues to engage generation after generation,” commented Martin McLaughlin, head of partnerships at The Point.1888. “This presents a perfect brand licensing opportunity which we’re delighted to be lucky enough to explore.”
Martin Talbot, chief executive at The Official Charts Company, continued: “We are delighted to be teaming up with The Point.1888, to take the UK’s one and only Official Charts into new areas, especially as we prepare to celebrate the 70th anniversary of the Official Singles Chart in 2022.”
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