Agency will look to build the greeting cards and stationery brand’s reach and move into different categories.
The Point.1888 has secured an exclusive deal with greeting cards and stationery brand, Rachel Ellen Designs.
The brand – which is known for its charming, hand-painted style – can be found in more than 40 countries around the world, and stocked in retailers in the UK including garden centres, department stores and independent gift retailers.
The Point.1888 will be looking to utilise its ‘retail-first’ model with the brand, which involves creating new products based on the gaps it sees at retail, rather than what it thinks the brand’s target demographic might like.
“To be partnering with a brand like Rachel Ellen Designs who have a clear brand style and direction, and a mass-market appeal across many customer demographics, from all ages of children right up to grandparents, we’re delighted to have been chosen as the partner to help the brand,” said Janine Richmond, commercial manager at The Point.1888.
“We will be working with the fabulous team at Rachel Ellen Designs to expand the brand’s reach within existing and new retailers, create new products in different categories that have yet to be explored for the brand including apparel, accessories, puzzles, games, and publishing, allowing the Rachel Ellen Designs team to continue to do what they love best which is creating new designs.”
The Point.1888 has already begun its brand immersion phase which will be followed by further research and competitor analysis.
Rachel Church, founder of Rachel Ellen Designs, added: “I am genuinely so excited to begin working with the team at The Point.1888. They have a totally refreshing approach to licensing, which is very different to anything I have come across before.
“I think their company values are outstanding and their passion and enthusiasm shines through, all such important factors, especially in these times.”
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