Money raised through licensing deals to be reinvested into front-line policing.
The Metropolitan Police Service as tasked The Point.1888 to be its exclusive brand extension partner as it looks to build on its consumer products programme.
The Point.1888 will now work to secure long-term sustainable licensee partnerships across a spectrum of select retailers.
By expanding the Metropolitan Police Service brand into new categories and new retail channels, it is hoped it will generate significant income to reinvest in front-line police services, training existing staff and building greater affiliation with, and support for the service.
The contract was tendered by Transport for London, which is also partnering with the Metropolitan Police to share knowledge and experience from its own successful brand licensing programme.
“I grew up in London, so to be able to generate revenue that puts more bobbies on the beat in my home town is an honour,” said Will Stewart, md of The Point.1888. “The Metropolitan Police and New Scotland Yard brands have unbelievable awareness and we will partner with outstanding licensees to help us really make a difference.”
Simon Wilson, director of commercial services at the Metropolitan Police Service, added: By partnering with the experts at Transport for London and The Point.1888 we are able to utilise the incredible strengths of our brands to drive commercial revenue.
“As a team we feel there is a huge global opportunity to develop marketing leading consumer products to support our vision.”
Graeme Craig, director of commercial development at Transport for London, continued: “The Metropolitan Police is a vital part of the fabric of London. As part of the Greater London Authority, we are excited to be able to share our knowledge and expertise to help them bring in additional revenue through the licensing their iconic brand.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
