World famous Parisian cabaret, Moulin Rouge has appointed The Point.1888 to expand the brand into licensing.
The Moulin Rouge – named after the red windmill on its roof – started life in 1889 as a popular cabaret and dancing hall.
Over 130 years later, its acclaimed revue show Féérie is enjoyed by 600,000 guests every year and its dazzling universe has inspired countless books, experiences and movies, including Baz Luhrmann’s Moulin Rouge! in 2001.
It has closed only four times in its long history – to acknowledge the death of its owner in 1897; for renovation in 1903; in 1915 when it was destroyed by fire; and in 2020/2021 due to Covid-19.
The Moulin Rouge reopened in September ahead of the upcoming launch of Moulin Rouge! The Musical in the West End in November. Based on Baz Luhrmann’s motion picture, the musical is already a hit in Broadway and has just won 10 Tony awards.
The Point.1888 will now be looking towards new products and experiences that tell the stories from the Moulin Rouge and encapsulate the glitz and glamour of the brand.
“Moulin Rouge is all about storytelling, and this ultimately is what we do here at The Point.1888,” commented Rosanna Cousins, retail manager at The Point.1888. “We help brands tell their stories, so to work with a brand with such creative flair and history is a real privilege.”
Eloïse Daire at Moulin Rouge added: “We immediately liked the innovative, retail driven approach at The Point.1888. They were quick to grasp the objectives and challenges for our brand in the UK and proposed an interesting vision for our target demographics.
“We’re looking forward to developing inspiring new Moulin Rouge products and experiences along with them.”
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