The Point.1888 has today (15 November) launched a new business arm – Spotlight.1888, dedicated to helping brands and licensees with retail services and retailers with licensing strategy.
Based on an extension of the agency’s retail-first model – whereby it creates new products for its brands based on the gaps it sees at retail, as well as what it thinks the brand’s target demographic might like – Spotlight will work directly with retailers and brands to help them fill the gaps themselves using the agency’s retail team expertise.
The new business comprises a dedicated account team, with a mix of buyer experience across a number of retailers (Harrods, John Lewis, Sainsburys and Kingfisher to name a few), along with dedicated licensing retail professionals.
Heading up the new business arm will be The Point.1888’s head of retail, Hannah Stevens.
“We are constantly discussing with retailers, licensees and brand owners the different ways to activate licensed brands at retail and are delighted to finally provide an official channel for this, in the form of Spotlight.1888,” Hannah commented. “There couldn’t be a better time to launch, and the full team will be at BLE to discuss our approach with any prospective licensees, retailers or brands.”
Spotlight.1888 is the second new business launch from The Point.1888 this year. Story.1888 – which launched in August – provides clients with creative services such as product branding and style guides, product marketing, strategy, content creation and campaign management.
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