Andrew Lloyd Webber’s The Really Useful Group has secured a new collaboration with UK-based streetwear brand, Palace Skateboards, celebrating the iconic Phantom of the Opera.
Launching tomorrow (Friday 18 October), The Phantom of the Opera collection includes hoodies, t-shirts, jeans, knitwear, baseball cap, commemorative pin and a Phantom-inspired skateboard deck.
It will be sold on Palace’s website and in Palace stores worldwide (LA, New York, London, Tokyo and Seoul).
“Working with Palace has demonstrated how relevant and exciting The Phantom of the Opera remains today – nearly 40 years after the first production opened in London and it’s great to see this collaboration come to life,” commented Libby Grant, chief commercial officer at The Really Useful Group. “This partnership is part of our drive to bring Andrew Lloyd Webber Musicals, some of the most famous and commercially successful entertainment brands in the world, into new and exciting categories and product areas.”
The Phantom of the Opera is widely considered to be one of the most beautiful and spectacular in history, playing to over 160 million people in 47 territories and 195 cities in 21 languages since it opened nearly 40 years ago. Taking inflation into account, the show has grossed in the region of $10.8 billion.
The collaboration with Palace Skateboards is the latest in a series of announcements from The Really Useful Group as it seeks to broaden the impact of the brands within the Andrew Lloyd Webber musicals across the world.
Recent initiatives include a partnership with design house, Studio MinaLima, which has created three exclusive, limited edition art prints celebrating iconic moments from The Phantom of the Opera, as well as the launch of a new home for Andrew Lloyd Webber fans across the world, The Box Five Club, and a new online presence for Andrew Lloyd Webber Musicals.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
