This ad will be closed automatically in X seconds.

The Paddington Bear Experience heading to London this year

A large-scale interactive experience inspired by the world of Paddington Bear will open at London County Hall on the Southbank later this year.

The Paddington Bear Experience will be presented by the Copyrights Group and The Path Entertainment Group in partnership with Lionsgate (Copyrights’ agent for experiences).

It will be the first ever large-scale interactive experience inspired by Paddington to open in London, 65 years since Michael Bond’s first Paddington Bear book was published.

Taking up residence in the iconic County Hall on the Southbank later this year, the experience will unfold across 26,000 square ft.

Audiences will be thrown into the thick of the action as they help Paddington and the Brown family prepare for a very special day. Visitors will be able to step into the world of Paddington and become immersed in key locations, culminating in a Windsor Gardens ‘extravaganza’.

The multi-sensory experience will incorporate ground breaking design, live performance and video, while themed food, drinks and retail will also be available.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.